Our experienced SEO technicians know what’s needed to get you to rank at the top of the search engine result pages. From concept stage to final design, we build sites from the ground up so that they are SEO optimized at launch.
Even if we didn’t build your site, we can work with you to generate more exposure in the search engines. Our experienced SEO technicians have worked with some of the largest brands in the world and on some of the largest sites in the world. We have worked with clients in nearly every industry, from B2B, manufacturing, healthcare, entertainment, automotive care, fitness, to consumer brands and goods.
We only provide “whitehat” SEO services. We won’t do shady work to try and game the search engines. Our SEO services strictly adhere to the guidelines set forth by Google, Bing, Yahoo and other major search engines. We work by the books and will position you with the search engines in a way that will last, even as the search engines change their algorithms.
Our SEO engineers have over 10 years of experience focusing exclusively on SEO. You can rest assured that our services will result in real traffic that will drive real revenue.
SEO stands for “Search Engine Optimization.” This is the process of optimizing your website so that it appears in the search results of the various search engines. Users looking for information online often use search engines like Google, Yahoo, and Bing to find specific websites & content. Results from specific keywords are then displayed to the user in a prioritized order. The search engines want to deliver timely and relevant results to each individual user’s searches. Results that are very accurate lead to a positive user experience and increases the likelihood that the user will use that search engine over and over again for future web searches.
The world wide web is a vast ecosystem of information including over 600 million websites. This includes various types of content such as text documents, video content, audio, music, pictures and more. How do search engines analyze, monitor, and prioritize this content so they can deliver accurate results to users around the world in a real-time basis? Considering how large the internet is and how much information is online, one can really appreciate how difficult of a task this is for search engines.
When an individual, organization, or business creates and publishes a live website they are referred to as a webmaster. Some webmasters simply provide reference information online about certain subjects without any commercial intent. However, in some cases the goal of the webmaster is to get as many visitors to the website as possible. Specifically, the goal is to bring as much targeted traffic from as many sources as possible to the site with the intent of increasing sales of goods and services. One way to achieve this is pay the search engine directly for the targeted traffic. A popular method of paid search is Pay Per Click (PPC). This method of advertising can be very effective but it is usually expensive and a continuous cost.
Another method of getting targeted traffic to your website “naturally” is through SEO. A skilled SEO engineer can drive focused high quality traffic to various parts of your site. Additionally, an experienced SEO technician can optimize the site so it appears at the top of Search Engine Results pages without paying fees to the search engines. This type of page ranking is “organic” and in most cases it is the most desired possible outcome for a webmaster.
When a talented SEO engineer optimizes a website’s architecture, design and layout in a way that all of the information is presented in a to the search engines perfectly it is called “On Page Optimization”.
Another piece of the puzzle to achieving top organic listings in search engines is to aid the search engines in finding your website’s content via hyperlinks often referred to as “links” or “back-links”. If you study how the internet is constructed and how the websites are interconnected you will see that these links are the primary connection between all of the websites online. This interconnected nature of the internet provides a meaningful way for the major search engines to determine what specific website data is relevant to keyword searches that take place. Another aspect of SEO is the process of building and managing related backlinks is called “Off Page Optimization”
One of the most important quality signals to search engines in determining if a website or webpage contains high quality and important data is the number of quality backlinks that point to that website or piece of data. These citations act as votes and are strong indicators to the search engines that they should consider further analyzing that specific website or content.
Professional SEO requires careful consideration of all of these “on-page” and “off-page” factors. SEO is not a single one-time event but rather an ongoing process requiring constant monitoring and analysis.
Let the experienced SEO engineers at Ohio Web Agency optimize your web presence so you can WIN online. Contact us to learn more on how our utilization of long term white-hat SEO techniques can drive more traffic to your site.